The Edsel was sort of (by todays lingo) a "radical, dude" automobile cranked out by Ford Motor Company between 1958 and 1960, more a marketing campaign than an automotive breakthrough. The Edsel brand is infamous as one of the biggest bombs in the history of automobile marketing. The Edsel was first introduced on "E Day" — September 4, 1957, with a big money prime time promotion television special, The Edsel Show. That was not enough to changed the opinion of the public who, for the most part, disdained the style. In addition, Ford claimed it was an entirely new kind of car. It was simply a cosmetic reshape of other pre-existing Ford car chassis.