
In the 1950's, independent television stations, required by the FCC to broadcast
children's shows
, had to compete with major network shows like "Howdy Doody"
and "Claude Kirschner's Big Top."
More modern cartoons, such as Warner's
Looney Tunes series,
were also under the belt on the networks during TV roots age.
What did the tiny local stations do for kiddie shows with a pittance budget allowance?
Using a "Junior Frolics" franchise format
They had a staff announcer,
like Newark WATV's Fred Sayles,
host public domain cartoons of the 1920's and 30's
doing voiceovers for thosw which were silent.
Here are some of "Uncle Fred" (and Don and Bob) Farmer Gray (actually, Farmer Alfalfa) cartoons
from
early 20's animation pioneer Paul Terry.
(more Frolics cartoon history below menu of those cartoons you can watch again).
THE UNCLES' JUNIOR FROLICS' CARTOONS
Commonwealth's Terrytown Cartoons are actually the unsung pioneers of
animation. Long before Looney Tunes and Merry Melodies, father of animated cartoonist
Paul Terry gave us Farmer Alfalfa (later renamed Farmer various colors by TV cartoon hists)
and KoKo the Clown popping out of inkwells. Most of Terry's toons were silent, theatre organists
played to the screen action. Sound was being perfected by RCA and Vitaphone, but the budget
for cartoons precluded most until other animators demanded their cartoon characters be given
voices, which Mel Blanc (voice of most Warner characters) appreciated.
click title to watch in new window:
1. THE FARMER'S RADIO DAZE
Farmer Gray's animals are instrumental in setting up the old boy to make an "ass" of himself over the air
2. THE SODIE POP STAND
When Farmer Gray's jalopy breaks down on the road, the animals are there to offer refreshment>a/>
3. NO REST FOR THE WEARY
Dagnabit! Between the rooster and the street light workers, a farmer can't get his sleep!
4. BARNYARD HECKLER
When the animals put on a shows, Farmer Gray becomes their crabby critic.
DIRECTORY MENU RETURN BELOW
In the 20's, Little Lulu begat Betty Boop (what what she do with her "boop boop be doop"
without a soundtrack?) and Farmer Alfalfa begat all the poor saps befuddled by animals
(sez, for example, Elmer Fudd, "Dwat that wabbit"). Warner and Allied Artists demanded
clearance and royalty fees for their well received cinema cartoons and UOM Films was
not cheap, at that time, for Betty. Those small, fledgling independent VHF TV stations
(UHF wasn't born yet and cable was community antenna), competing against Buffalo Bob's
entourage, Pinky Lee's gyrations which eventually resulted in an on camera heart attack
and Claude Kirschner's animal acts, ill able to afford Porky or even older Boop,
found solace in early cartoon celluloid.
The national "Uncle, kids & Old Cartoons" format started in 1949
when then Newark, New Jersey privately owned & independent WATV, channel 13
(which eventually became today;s New York PBS outlet) went on the air with announcer Fred Sayles
sitting with a group of not always well behaved toddlers narrating silent TerryToons
while techs in the booth played recorded music. This, under the hastily titled
name "Junior Frolics" (such painted on a sign held by a clown for
the opening art card) . "Uncle Fred" (Fred Sayles) would, when Farmer
Gray poked the wrong end of the wrong animal, moan to the inattentive kids,
"Now, isn't that silly?" Between toons, Uncle Fred would hawk Flav-R-Straws,
a paper straw with a cardboard sliver of flavoring inside. When one dunks the straw
in a glass of milk, you have Chocolate milk, or, for the kiddie konnissieur,
Strawberry milk (yuk). Unfortunately, when a toddler swivers a straw in a glass of
milk, splatters of milk soon spill on the tod's clothes and Uncle Fred. Oh yes,
and then there were the need to eliminate the liquid bodily.
Despite the spills, bathroom whines and interrupting Sayles' scripted commercials,
"Junior Frolics" got decent stats and advertising responses, which made then
Atlantic/Bremer Corporation (channel13 owner) execs,
station operating chief John Coopersmith, and the Flav-R-Straw ad execs, smile. The "Junior Frolics"
franchise went out to Uncle Bob in Boston, Uncle Don in L.A. and TV uncles all over
the place. When later National Telefilms operated Ch13 NJ went PBS NY in 1962, Uncle Fred, and most Frolic's shows
nationally, vanished. Indie TV became more viable, had more money to play with,
so Soupy Sales, Looney Tunes, Chuck McCann et al, took over. Uncle Fred would
re-emerge temporarily when Coopersmith opened channel 47 in Newark at the dawn of
UHF television in the late 60's. Uncle Fred replaced the screeching kid with a silent
hand puppet he could control, John Zacherle would bring on dancing teens next,
but history repeats itself in station change. 47 eventually became Telemundo and,
in the mid 70's
Uncle Floyd would emerge on channel 68, a West Orange, NJ UHFer started by
an antenna manufacturer, Blonder Tongue. No cartoons, comedy skits.
Public Television would change the face of children's television forever,
Kukla, Fran & Ollie would be replaced by Big Bird, Oscar and Cookie Monster
who would introduce education into frolics. Jim Henson's "Sesame Street"
on PBS, followed by "Electric Company" and "Mister Rogers' Neighborhood"
would be the answer to the PTA's dreams. Networks and syndicators tried to
compete with "Captain Kangaroo" and "New Zoo Revue," but PBS
accomplished what "Ding Dong School's" Miss Frances never could,
give tiny viewers sophisticated education while also providing fun entertainment/
Educator's hated the bash'em in the head, kick'em in the butt fare like
old cartoons, "Tom & Jerry," et al. Betty Boops' skirt hiking and damsel in
distress themes didn't please them either. They even pressured NBC to
take Clarabelle's seltzer bottle away. Indeed, The incessant kicking, bopping,
thumping, belting banging in the butt and over the head formula of Farmer
Alfalfa would land the uncles in the "condemned" list had "Junior Frolics"
been broadcast a decade later.
RATE THESE OLDIES TV JUNIOR FROLIC TOONS

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